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Paid Media Connectors

AdministratorFoundational~12 mins

Introduction

Marketing Intelligence provides third-party API connectors that help you bring data from ad networks, analytics tools, and social media platforms into a unified view. By connecting these sources, you can analyze performance across channels and see how fields are mapped.

In this workshop, you’ll add simulated paid media connectors that mimic how advertising data flows into Marketing Intelligence, without requiring access to live ad accounts. This allows you to review and demonstrate the full product experience, including realistic channel performance data, within your SDO environment.

Add Trusted URLs

You’ll need to add the relevant external domains to your Trusted URLs list to simulate paid media connector integration.

  1. Click on the Setup icon icon and click the first Setup menu item.
  2. In the Quick Find field, enter Trusted URLs, then select Trusted URLs from the Security menu.
  3. Click New Trusted URL.
  4. Enter NTO_Images in the API Name field.
  5. Enter *.northerntrailoutfitters.com in the URL field.
  6. Click Save & New.
  7. Enter Meta_Images in the API Name field.
  8. Enter *.githubusercontent.com in the URL field
  9. Click Save.

Create Media Connectors

  1. In the Quick Find field, enter Other Connectors, then select Other Connectors from the External Integrations menu.
  2. Click New.
  3. Enter MI Mock in the Search connectors field.
  4. Select the MI Mock tile, then click Next.
Adding MI Mock Connector
Adding MI Mock Connector
  1. Enter Google Login in the Connection Name field, then click Save.
  2. Repeat steps 3-5 for the following connection names:
    • Facebook Login
    • LinkedIn Login
    • Google Analytics Login
Other Connectors Page
Other Connectors Page

Create Delivery Data Pipelines

In this exercise, you will create a new data pipeline to track delivery engagements.

  1. Search and select Marketing Intelligence from App Launcher .
  2. Click the Data Management tab.
  3. Click New Pipeline.
  4. Click the MI Connect tile, then click Next.
  5. Select Google Ads from the Connector menu.
  6. Select Google Login from the Connection menu.
  7. Click Deploy.
  8. Repeat steps 3-7 for the following connectors:
ConnectorConnection
Facebook AdsFacebook Login
LinkedIn AdsLinkedIn Login
Google AnalyticsGoogle Analytics Login
  1. Click the refresh icon to update the page.

Processing Data Pipelines

Data pipelines can take up to 30 minutes to complete processing.

Data Pipelines in Marketing Intelligence
Data Pipelines in Marketing Intelligence

View Insights

  1. Once your data pipelines have finished processing, click the Marketing Analtyics tab in Marketing Intelligence.
  2. Select a paid-media connector from the navigation pane to view simulated campaign performance from advertising providers.
View Campaign Performance for Google Ads
View Campaign Performance for Google Ads