Goals

Introduction

Goals in Marketing Intelligence are specific, measurable objectives that align with broader business goals, guiding teams toward success. You can use them to manage, track, and visualize goals that measure advertising campaign performance, return on investment (ROI), and marketing KPIs.

In this workshop, you’ll create a goal to track successful cumulative conversions over a selected period.

Create Goal

1. Search and select Marketing Intelligence from App Launcher .
2. Click the Marketing Analytics tab.
3. Click Goals from the navigation pane.
4. Click Create Your First Goal.
5. Complete the following fields:

Field Name	Value
Metric	Delivery Cumulative Conversions
Start Date	First day of current month
End Date	Last day of current month
Title	[month] Goal (replace placeholder with current month)
Operator	Greater Than
Value	50000
Show predicted progress toward goal	Active

Create Goal in Marketing Intelligence

6. Click Save.

Related Resources

• Measure Performance with Marketing Intelligence Goals
• Create a Marketing Intelligence Goal